Reporting in colour
Date Added: Fri 11 December 2009
Each year WPP choose an artist to create images for their annual report and in order to enhance these images the report was printed using nova space inks. Detail achieved with the director's photographs were as a result of reproducing them as 4 colour black and white.
A bookproof was produced in house on Westerham's 'hp Indigo 5500' 7 colour digital press so that the customer could get a feel of the finished product without incurring the cost of a traditional machine book proof on press. Along with the digital book proof all images, tints and graphs were scatter proofed on press so that any colour adjustments could be done before the report was signed off.
The WPP annual report has a very different feel and look to most annual reports printed on a fully recycled stock with a cover weight of 170gsm and a text weight of only 70gsm.
Folding a 70gsm stock from a sheet fed press is always a challenge but yet again Westerham Press delivered a first class annual report within a very tight schedule.
Title: WPP Annual Report 2008
Artist: José Francisco Borges
Design: Addison
Client: WPP
To illustrate the range of our services, of necessity, we have reproduced customers' registered and unregistered trade marks and representations of their brands. The rights that our customers have in their respective trade marks and brands are fully acknowledged.